All the while, Pharrell and co-producer Sam Taylor were frequently hitting him up to see if he’d recorded anything. He ended up sitting on it for weeks, then months. Initially, he couldn’t find what it was the beat was telling him to create. “The beat sounds fun, but there’s something else inside of them chords that Pharrell put down that feels like-it can be more of a statement rather than a tune,” he says. In order to make the track, Kendrick had to zone out and block out everyone, even one of the song’s creators: Pharrell. The latter topic extends into the journey he went through to make “ Alright,” the fiery track that became one of last year’s most important songs. With the respect Rubin’s name alone commands, Lamar answers each question in complete detail, covering his musical influences growing up, unconsciously tapping into jazz for To Pimp a Butterfly, making music for himself first before taking anyone else into consideration and more. Over the course of an hour, he’s asking Kendrick every question under the sun, almost from a deep fan level. Part of the credit goes to Rubin, his warm, soothing voice and his extensive understanding of music as a whole. Kendrick Lamar covers GQ Style for the first-ever holiday issue and takes part in a lengthy interview with music great Rick Rubin for what may be one of the most dense conversations we’ve ever seen Lamar engaged in.
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